Studio Session with INC.

Digital beats merge with floating vocals and the sounds of a club in the wee hours waft into the Californian daylight in this exclusive performance of album track “The Place” from new SoCal outfit, Inc. The group’s core members—27-year-old Andrew Aged on vocals and guitar and his younger brother Daniel on bass—grew up in Monterey, California on a diet of their mom’s classic seven-inch soul records, cutting their teeth as young musicians on tour with such stadium-filling names as Beyoncé, 50 Cent and Elton John. The duo left their on-the-road lifestyle when they realized it suffocated their personal sense of creativity. “We were told what to do,” says Andrew. “Back then I didn’t know I could be an artist. When I realized I could, it was really powerful.” Recorded over an eight-month period, the band’s much-anticipated debut album No World shares a name with the smoke-filled L.A. studio that provides the setting for today’s video. Adding to the brothers’ funk, soul and pop inspiration is the R&B maverick Meshell Ndegeocello, as well as the unlikely influence of The Smashing Pumpkins and P.J. Harvey which contributes to the album’s melancholic rock undercurrent. “I think we are in a place where we are outside of the system and we’ll probably always prefer to be there,” says the Inc. vocalist. 



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