WORKAHOLIC // TIMMI SEIFERT of FREUNDE VON FREUNDEN

I was sitting at a restaurant with a good friend when I asked what inspirational sites they go to and the first on her list was Freunde Von Freunden. I instantly fell in love.  I feel like The WORK Magazine and FVF, if personified, would meet in a park and lock eyes from across the way, and fall in love at first sight… then go on to have babies or something.

I connected with Timmi Seifert the Co-Founder and knew he was kin right away. I knew we had to do something together. Timmi happened to be out in LA while our Issue No.5 release was happening ( all the way from Berlin ) and it instantly felt like an old friend. FVF is by far one of my most favorite locations to go to. The design of the site compliments the quality of its content so well. I want to crawl into it and make it my home.  Also it’s beautiful to look at, FVF focuses on connecting amazingly innovative and creative souls. Isn’t that what we want in life…to be connected… to be heard… to be understood?

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What do you do?
Our Berlin based team and myself we publish Freunde von Freunden – an Interview magazine portraying creative and like-minded people surrounding us – our friends and their friends – friends of friends. Those are the people and stories we love and which inspire us and which we want to share.

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How did you get to where you are now?
I was always interested in Media and Publishing, the evolution of magazines and photography. Through my student years in Berlin and a variety of independent creative projects, my partner, Torsten Bergler and Frederik Frede, we met 2008 and I started working freelance with them in 2008. In Spring 2009 we had the idea of starting our own project, which ended up being Freunde von Freunden.
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What made you turn to this direction?
I guess it was all the people that we’ve met along the way, the creative output we created over the years and constantly reviewed and evaluated. So it’s a very diverse mix of inspirations: traveling, people, photography art, the internet etc. 
At some point then, when people start giving you feedback on the stuff you create, it somehow feels good to make a business out of what you love.

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Was this always your dream job?
Food researcher, pro surfer or musician. Back then, I probably didn‘t know publishing too much and my job even existed. My dream job has a lot to do with the freedom to travel anytime and have good food whenever you want to. 

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How much of the week is work, how much is play?
Our magazine is very socially engaged and it’s a people’s business. So sometimes play becomes work and vice versa. 
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How do you find your inspiration and do you find it easy to stay organized?
Mainly the stuff I find on the web, in Gallerys or while traveling. It’s not easy to stay organized and you have to filter things all the time. There is too much information floating around and things to be taking care of. I have twelve different note books and it’s hell sometimes. I really start hating e-mails at the moment. 

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How important is your work, and do you feel it defines you?
I love to meet people and learn from other people in my life. With all the heart we put in the project and the effort it took to raise this internationally, I would say yes, at the moment the magazine and production company defines me and takes most of my time. 
That’s the good thing about working independently, you define your own success or failure by the work and heart you put in it. That’s what makes it interesting, but you have to stay focused and motivated. When things don’t go smoothly, sometimes you have to let go, adjust, accept failure and put your energy in something new. 


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What has been the most exciting thing you have done with your work, and what is a dream situation you’d like to find yourself in?
So far, I have travelled the world twice with my job so far and visited and produced in places like Mumbai, Johannesburg, Sao Paulo, Melbourne and Auckland. I’ve met people in all kinds of places of the world that instantly felt like old friends speaking the same language and connecting on a very culturally interesting level. 
With FvF I think you have to be thankful to be in the position to create significance and relevant content for other people out there. Stuff that inspires people.
Of course our first book was a huge accomplishment, that we’ve all dreamed of when we started FvF. 
My dream situation: since I live fairly non-linear at the moment, I’m looking forward to calming down in the next 1o years and find a cosy place to raise a family. If possible, close to the Ocean. 
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How do you define your personal style, work and clothing, etc.
Very basic – Jeans, Blue button down shirt or white T-Shirt, leather shoes or sneakers and a nice Jacket. I find myself looking for better quality products in the last years and value a good leather shoe more than I did when I was 17.
 
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Do you listen to music during your work day?
Yes – I mostly listen to our FvF Mixtapes. http://www.freundevonfreunden.com/mixtapes/
My favorite one is the one by our Berlin friend Andre Henke Mix #13, because it’s such a cool compilation and strange mix somehow.

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What’s something someone may not know about you?
That I played Golf and Piano since I was about 10 years old. And I used to collect books about whales and sharks. 

 
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Anything else you would like to say or for us to know?
Yes. Our next FvF book is in the making and will be published in Spring 2013 and our iPad application is about to go live. 
And of course we are always looking out for new collaborating partners around the US as well. So please feel free to get in touch with us. 

Love this guy!

-xo G

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